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Grassroot by Anita Dongre
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At Anita Dongre, the kaftan is understood as more than a silhouette. It is a meeting point between cultures that share a deep respect for craft, elegance, and quiet luxury. Timeless and fluid, the kaftan has long held a place in Indian dress traditions, just as it occupies an essential role in the Arabian Gulf’s sartorial landscape of couture, dressing women who value grace as a form of self-expression. A silhouette that is versatile yet true to its roots, reimagined through centuries to stay true to the wearer and the times.
Interpreted through the lens of Indian heritage, the kaftan becomes a canvas for artisanal expression. Hand-embroidery and delicate prints inspired by Mughal gardens and natural motifs bring depth and narrative to its effortless form, reflecting a woman who leads with confidence, discernment, and an innate sense of ease. Crafted in weightless silks and breathable, flowing fabrics, each piece balances opulence with comfort, designed to move with her, not constrain her. The result is couture that feels both ceremonial and instinctively wearable evolving with the woman who wears it and engages while clad in its subtle & graceful form.
Designed for modest fashion, the kaftan reimagines couture with style and comfort to give glamour a sense of ease. With nature being the central theme and botanic blooms punctuated to add a demure, feminine touch, these fluid forms move with you through day & evening. Iconic ivories, timeless reds, soft pinks, sunset hues & dusk-inspired shades, all come together to form a collection that celebrates the modern woman of grace, grit & generosity.
In the sun-kissed seas and sands of Dubai, the kaftan’s versatility finds its fullest expression. It moves fluidly across moments and meanings. From reflective gatherings during Ramadan to celebratory evenings and destination occasions, it adapts with grace, accompanying a life lived with intention and poise. Making a soft statement as it glides through every celebration you've planned to be.
For Anita Dongre, creating kaftans for the modern Emirati woman is not an exercise in translation, but in resonance of cultures. It is about recognizing a shared language of understated luxury, where craftsmanship is cherished and elegance is never forced. In this space, Indian heritage and the Emirates’ couture sensibility come together naturally, allowing the kaftan to evolve while remaining rooted in timeless values. We're here to create a timeless wardrobe of thoughtfully crafted pieces that blend form with function and become the pioneer of luxury that is effortless yet elevated.
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